The impact of service quality on sales performance: A case of LW and Haji Yunohs Sons

Authors

Hidayat , Sutoyo , Zainuddin Iba , Sri Yanna

DOI:

10.62941/rbar.v1i1.21

Issue:

Vol. 1 No. 1 (2024): January-March

Keywords:

Service quality, sales performance, customer, company
Received: 03/01/2024
Accepted: 03/03/2024
Published: 03/03/2024

Reseach Article

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How to Cite

Hidayat, Sutoyo, Iba, Z., & Yanna, S. (2024). The impact of service quality on sales performance: A case of LW and Haji Yunohs Sons. Review of Business and Accounting Research, 1(1), 35–44. https://doi.org/10.62941/rbar.v1i1.21

Abstract

This study aims to determine the effect of service quality on the sales performance at LW and Haji Yunohs Sons. Poor service can hinder the smooth running of a business. Service to customers is important, for it must be managed properly, and service quality needs to be supported by reliable human resources and technological assistance to increase sales. Based on this, it is necessary to analyze and test service quality variables for sales performance. The sample amounted to 33 respondents. The sampling technique used was the survey method. The results showed a positive and significant effect of service quality variables on sales performances.

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Author Biographies

Hidayat, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia

Sutoyo, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia

Zainuddin Iba, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia

Sri Yanna, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia

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Copyright (c) 2024 Hidayat, Sutoyo, Zainuddin Iba, Sri Yanna

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