Empowering MSMEs through technical assistance for entrepreneurship in the digital age
DOI:
10.62941/irce.v1i2.128Issue:
Vol. 1 No. 2 (2025): MarchKeywords:
Entrepreneurship, MSMEs, technical assistance, digital agePractice-Based Articles
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Abstract
This community service initiative aims to support the adaptation of Micro, Small, and Medium Enterprises (MSMEs) to digital marketing strategies, particularly within Thailand’s dynamic MSME sector. Recognizing the challenges and opportunities brought by digital transformation, this program addresses the lack of digital literacy, limited resources, and insufficient marketing skills that hinder MSMEs from fully utilizing digital platforms for growth. The project includes training sessions focused on digital marketing and technical skills, equipping MSMEs with practical knowledge to create and optimize social media and Google Business accounts and strategies to expand their market reach. Additionally, barista training on coffee brewing techniques is provided to enhance product quality and customer engagement for coffee-related MSMEs. This dual approach integrates technical product skills with essential digital marketing strategies, empowering MSMEs to meet modern market demands and drive sustainable economic development. The outcomes of this initiative align with the community service mission in higher education (Tridharma Perguruan Tinggi) by offering practical solutions and fostering international collaboration. The project demonstrates significant improvements in MSMEs’ digital presence, product appeal, and customer engagement, enhancing their competitiveness in the digital economy.
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Author Biographies
Mai Simahatie, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Indonesia
Khairul Aswadi, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Irshad Ahmad Reshi, Department of Economics, Annamalai University, Tamil Nadu, India
Kamaruddin, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Sutoyo, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Muhammad Ferdiananda Chadafi, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Murni, Department of Accounting, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Ivvon Septina Bella, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Ella Rahmayanti, Department of Accounting, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Nurmalawati, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Arsyadona, Department of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Nurwadiah, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Putri Wahyuni, Department of Management, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
Liona Agustriana, Department of Accounting, Faculty of Economics and Business, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia
License
Copyright (c) 2025 Mai Simahatie, Khairul Aswadi, Irshad Ahmad Reshi, Kamaruddin, Sutoyo, Muhammad Ferdiananda Chadafi, Murni, Ivvon Septina Bella, Ella Rahmayanti, Nurmalawati, Arsyadona, Nurwadiah, Putri Wahyuni, Liona Agustriana
This work is licensed under a Creative Commons Attribution 4.0 International License.
