Community empowerment through salted egg packaging innovation: Lessons from Seunebok Baro village

Authors

Khairul Rizal , Meriza Faradilla

DOI:

10.62941/irce.v1i1.81

Issue:

Vol. 1 No. 1 (2025): January

Keywords:

Community empowerment, salted egg packaging, innovation, student community service
Received: 2024-12-27
Accepted:
Published: 2025-01-09

Research Articles

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How to Cite

Rizal, K., & Faradilla, M. (2025). Community empowerment through salted egg packaging innovation: Lessons from Seunebok Baro village. International Review of Community Engagement, 1(1), 34–39. https://doi.org/10.62941/irce.v1i1.81

Abstract

The Student Community Service Program (KKN) in Seunebok Baro Village focused on enhancing the marketability of salted eggs through innovative packaging design. While salted eggs are a popular commodity, their packaging often lacks aesthetic and functional qualities to compete in broader markets. This activity aimed to develop packaging that is attractive, practical, and eco-friendly to add value to the product. The methods included market surveys to identify consumer preferences, the design of accessible and sustainable packaging, and market testing to evaluate consumer responses. The results demonstrated the creation of economical and visually appealing packaging, which significantly improved the market potential of salted eggs. This initiative not only increased product competitiveness but also empowered the local community by equipping them with skills and strategies to support the sustainable development of the salted egg business in the village.

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Author Biographies

Khairul Rizal, Faculty of Teacher Training and Education, Universitas Islam Kebangsaan Indonesia, Bireuen, Indonesia

Meriza Faradilla, Faculty of Teacher Training and Education, Universitas Bina Bangsa Getsempena, Banda Aceh, Indonesia

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Copyright (c) 2025 Khairul Rizal, Meriza Faradilla

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This work is licensed under a Creative Commons Attribution 4.0 International License.