How do coffeeshop atmosphere, product quality, and location drive customer loyalty?
DOI:
10.62941/ijass.v2i1.124Issue:
Vol. 2 No. 1 (2025): In ProgressKeywords:
Cafe atmosphere, product quality, location, customer loyaltyResearch Article
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Abstract
This study aims to examine the influence of coffee shop atmosphere, product quality, and location on customer loyalty at Haloji Coffee in Aceh Tamiang Regency. The research involved 96 respondents who had visited Haloji Coffee more than twice. Data were analyzed using multiple linear regression analysis, partial significance testing, simultaneous significance testing, and the coefficient of determination. The results show that coffee shop atmosphere, product quality, and location each have a positive and significant influence on customer loyalty. These three factors are important in strengthening customer retention, as indicated by the adjusted coefficient of determination, which shows that 80.3% of the variation in customer loyalty can be explained by the model. The remaining 19.7% is influenced by other variables not examined in this study.
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Author Biographies
Dindi Heryuana, Department of Management, Faculty of Economics and Business, Universitas Samudra, Langsa, Indonesia
T. Putri Lindung Bulan, Department of Management, Faculty of Economics and Business, Universitas Samudra, Langsa, Indonesia
Muhammad Rizqi Zati, Department of Management, Faculty of Economics and Business, Universitas Samudra, Langsa, Indonesia
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Copyright (c) 2025 Dindi Heryuana, T. Putri Lindung Bulan, Muhammad Rizqi Zati
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