Community-based approach to strengthening the competitiveness and sustainability of Aren Samosa Hot culinary enterprises in Padang City

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital sector in fostering national economic growth, creating employment opportunities, and alleviating poverty. Nevertheless, globalization and changing consumer behavior compel MSMEs to continually strengthen their competitiveness and ensure long-term sustainability. In response to these challenges, this community service program focuses on optimizing the Aren Samosa Hot MSME in Padang City. The program aims to build business capacity by enhancing product innovation, reinforcing marketing strategies, and increasing awareness of the importance of quality and standardization. The activities were conducted through a structured socialization approach comprising four stages: preparation, implementation, evaluation, and reporting. The program is expected to help the Aren Samosa Hot MSME expand its market share, improve product competitiveness, and strengthen business resilience in facing market dynamics and global economic challenges. Moreover, this initiative fosters stronger collaboration between higher education institutions and local communities to promote sustainable economic empowerment.