The economic impact of Universitas Samudra on local businesses: A case study in Langsa City, Indonesia

Abstract

This study examines the economic impact of Universitas Samudra on local businesses in Langsa City, Indonesia. Data were collected through questionnaires and direct interviews with entrepreneurs operating around the university. A qualitative approach with a descriptive method was employed, using simple random sampling to select participants. The findings reveal that the development of Universitas Samudra has a significant positive impact on local economic activities, particularly micro-enterprises, with a measurable level of significance. This study underscores the role of higher education institutions as catalysts for regional economic growth, emphasizing the importance of strategic development in university-community engagement.